The weird thing about the market from an American point of view is that it appears that many or most Slovenians buy their food daily, from small producers, in a manner that has not changed all that much for the last 700 years or so. I LOVE the Market Square Farmer's Market, but it is a reaction to the dominance of the American grocery store and a twice a week special occasion, while the Ljubljana market is an unchanging, everyday part of life here.
For comparison purposes, consider my other regular shopping experience: the very American (although French owned) E.LeClerc. The girls actually call it the French Walmart, and that is about right. It is in a large mall next to the ring road. It is huge and carries everything from shoes to housewares to groceries and baked goods. Here's a shot of the interior:
Here is what is awesome and super cheap at the LeClerc: Wine, cheese, chocolate, and coffee. Seriously, check out a shot of my cart:
Here's what's expensive at the LeClerc: Everything else. But if the wine, cheese, and coffee is good, you know I'll be back.
The juxtaposition of the two experiences tells you a lot about European living. There is a strong resistance to fully embracing ecommerce and the Walmartization of retailing. Ljubljana still has about 15 different small bookstores, for example. And yet, time waits for no one, as the various very American style malls ringing the downtown prove.